Monica Cruz for Agent Provocateur

Mimi ON Aug 19, 2012 AT 3:45 pm

Provocative, darkly seductive and always inspiring, the new Agent Provocateur campaign for autumn winter 2012, featuring Mónica Cruz does not disappoint.

Agent Provocateur featuring Monica Cruz

Entitled ‘Wilhelmina: Show Your True Self’ the short film begins in dark, Victorian London, and tells the story of a young woman whose true spirit is revealed when captured by a magical camera.

Shot in Clerkenwell’s House of Detention, a decomissioned prison rumoured to be haunted by the one-time residents, the atmosphere is suitably foreboding and palpable, that is until Monica steps in front of the camera, and her inner Agent Provocateur-worthy sexiness is released.

Sarah Shotten, Agent Provocateur’s Creative Director explains,  “The film is glamorous, dark and mysterious. It is set in a gothic underground space, brought alive by Mónica Cruz’s frenzied and fantastical performance. Mónica is a beautiful embodiment of the Agent Provocateur brand, knowinglysexy and empowered by her own sensuality.”

Agent Provocateur autumn winter 2012 collection is available at

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