Recently the fashion world has become quite taken to film. Chanel No.5 created a dreamy reel of Nicole Kidman swooshing through Paris. Dior commissioned Sofia Coppola’s soft focus lens for their film with the lovely Natalie Portman. And now Louis Vuitton is getting in on the fashion film action by bringing ‘The Art Of Travel’ to life in a new video campaign.
Created by photographer and director duo Inez and Vinoodh, a series of six images showcasing the Louis Vuitton woman in the world’s greatest museum, the Louvre, will be accompanied by a gorgeous cinematic film. The designer brand has released a teaser of the film, entitled “l’Invitation au Voyage,” or “Invitation to Travel” starring the magnificent Arizona Muse.
The focus is the adventure of the Louis Vuitton woman (Muse), that takes her to the heart of the Louvre and sees her flying to an unknown destination in a hot-air balloon. Arizona carries the French brand’s Speedy Monogram Empreinte bag, which was first created in 1926 while the key pendant around her neck is due to be released in three shades of gold.
The full two-minute film will land 12th November on the Louis Vuitton website. In the mean time, you can watch the teaser here on their site: louisvuitton.eu