AW14 BEAUTY TRENDS WITH MAC

BATD ON Feb 21, 2014 AT 10:20 am

MAC Cosmetics at Vivienne Westwood AW14

MAC Cosmetics at Vivienne Westwood AW14

Whilst freshly polished runways boast models walking in time to the beat, new season ensembles making their first official appearance, and a seated audience looking on in silent admiration, backstage is altogether…rather more hectic. The models are taken through a transformation process, black-clothed hair styling and makeup teams buzz around attending to each and every girl until their look is complete. The MAC Cosmetics teams are more than seasoned to this rushed up routine, and their creations for each of their shows are responsible for the beauty trends we see coming to life in the months that follow.

Here’s what they got up to backstage at London Fashion Week this month. There’s kissed-to-destruction lips at Vivienne Westwood, electric blue shocks on the eyes and a vie for attention between metallics and graphic black liner. Take a look at our roundup of London Fashion Week AW14 here, and Milan Fashion Week AW14 here.

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