First Look: & Other Stories Shoes

Mimi ON Nov 26, 2012 AT 8:13 am

& Other Stories

We reported back in September that H&M confirmed the launch of their new luxury womenswear brand & Other Stories. The new chain of stores, will offer high quality, yet still affordable pieces and are due to open in selected European countries in Spring 2013. Now we have a first look at a short video that tells the first released story of the brand’s shoe collection via whimsical polaroid pics.

The film and shots tell the story of a day in the life of a Parisian girl who goes around the city barefoot, playing in the park, swinging on fairground rides and getting in taxis (we don’t suggest trying this out in London). But, one day a ‘& Other Stories‘ shoebox arrives bearing lovely new shoes to clad her feet.

The shots feature black wedge sandals and lace-up shoe-boots as well as a quirky pair of white block heels that would certainly hold appeal for those who like an edgier element to their outfits.

This first glimpse of the & Other Stories’ shoe collection for SS2013 reveals chic and fun shoes we can’t wait to get our hands on. the shoes look super-cool and we’re loving the film’s retro, whimsical vibe.

Enjoy the whimsical, retro & Other Stories video for yourself below. To see what else the brand has in store for us, stay tuned to their website:

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