Gucci Premiere Launch Featuring Blake Lively

Mimi ON Sep 05, 2012 AT 10:38 am

Shimmering in an oxblood pailette Gucci minidress, Blake Lively held centre stage at the Hotel Cipriani for the Gucci Première Fragrance Launch.  Sporting matching strappy sandals and gold gucci jewellery, the Gossip Girl proved why, as a modern icon bursting with old school Hollywood glamour, she is the face of the brand’s latest fragrance.

Blake Lively for Gucci Perfume

During the evening, which coincided with the Venice International Film Festival, director Nicolas Winding Refn presented ‘The Director’s Cut’, the campaign ad featuring a gilded Lively, shot at the famous Sheats Goldstean Residence in LA.

Take a look at the campaign video below,

 

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