Lanvin’s Anonymous People On Film

Mimi ON Aug 22, 2012 AT 6:06 pm

Lanvin’s autumn winter 2012 advertising campaign is undoubtedly the most talked about of the season. Featuring real people, rather than renowned models, designer Alber Elbaz chose women aged from 18 to 81 to model the latest collection. The campaign, based on an innovative concept aiming to take couture off the runway and onto the street, was created to celebrate Elbaz’s tenth year designing for the fashion house.

Lanvin AW12

The idea was to lift the veil on anonymous personalities, showcasing the fashion pieces worn by real people – young or not so young, from differing backgrounds, all with unique personalities and diverse body types.

To accompany the campaign imagery, Lanvin have released this short film – which is every bit as atypical as the stills – revealing what went on behind the scenes of the ad campaign.

Elbaz joined forces with lauded fashion photographer Steven Meisel to capture anecdotes told by each of the characters, from a former cabaret dancer who dreams of Paris, to a woman who collects salt and pepper shakers. A cornucopia of Happy 10 Year Anniversary bags, work to reference Elbaz’ milestone year.

 

Credits – Photographer Steven Meisel/ Creative Direction House and Holme, Ronnie Newhouse and Stephen Wolstenholme/ Make-Up Pat McGrath/ Hair Guido Palau/ Set Design Mary Howard

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