Ashley & Jay-Z Pair Up

Mimi ON Jul 05, 2011 AT 11:58 am

Ashley Cole and Jay-Z

Ashley Cole and Jay-Z

Ashley Cole and Jay-Z have just announced that they will be joining forces to open a brand new restaurant in London, as a continuation of Jay-Z’s own US brand 40/40. So, unsurprisingly, the venue will be named ‘40/40 London’ and will have a more Americanised menu.

However, weirdness aside, the pair seem to be doing a great thing as the first-optioned staff will consist of talented, long-term unemployed young people, with a percentage of the monthly profits going local youth charities in deprived areas.

Cole said: “I am delighted to be working with Jay-Z I have grown up listening to his music and now to be doing business with him is amazing and the projects we do will be delivering much needed funds back into sport and music on a local community level as well as helping talented young people get back to work.”

Furthermore, according to, the NVA Entertainment Group (NVA) brokered the multi-million pound deal that will see Cole and Jay-Z work together on a number of new ventures.

Pity he’s a cheating scoundrel as this partnership sounds quite exciting.

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