Local Philly Hero

Mimi ON Dec 09, 2010 AT 1:04 pm


Are you a local Philly Hero?

By John Gregory-Smith

Fancy yourself as the next Nigella? Well here’s your chance.

TV chef Ed Baines is on the hunt for cooking enthusiasts to become a ‘Local Philly Hero’- you could represent your region by creating your own recipe for Philadelphia.

If you are chosen to be one of Philly’s ten local heroes you could feature in Philadelphia TV ads, billboard posters, the Philly website and even on pack… and the chance of a cash reward of £1,000 makes it an even tastier proposition.

Ed Baines

Ed Baines

All you need to do is submit your own quick and easy recipe featuring any of the Philly varieties as a main ingredient. They are on the lookout for dishes that carry a real flavour of the UK – from local ingredients, landmarks, events or even personalities, recipes which represent your home area.

Visit www.philadelphia.co.uk for more information – the closing date for applications is 24th January 2011.

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