Vanissa Paradis: Face of H&M

BATD ON Jan 22, 2013 AT 10:21 am

Vanessa Paradis for H&M Conscious Collection

Vanessa Paradis for H&M Conscious Collection

French actress and singer, Vanessa Paradis, has been named as the new face of H&M’s Conscious collection this Spring. The international style icon, who has been a Chanel muse and spokesperson since the early 90′s, can be seen sporting the sustainable fashion line, which includes a  flirty ruffle-edged yellow sundress, floral print trousers and a khaki embellished jacket.

H&M Conscious Collection for Spring

H&M Conscious Collection for Spring

Shot on location at the Château de Millemont in Paris against a pretty botanical backdrop, Paradis said “I like being part of something like the Conscious collection at H&M, I try my best, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

Vanessa Paradis behind-the-scenes H&M Conscious collection

The full women’s collection will be available both in store and online from late March. The launch will also coincide with the Conscious Campaign where customers will be able to bring their unwanted garments to H&M stores in exchange for store vouchers.

Take a peak behind-the-scenes on the campaign shoot,

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