PoP: Flowerbomb

Katie Puckrik ON Sep 10, 2010 AT 10:28 am

Katie Puckrik

Katie Puckrik: Photographer Martin Shaw

Flowerbomb by Viktor & Rolf was the pink cumulus cloud my girlfriend, the artist Georgie Hopton, lived in when it was released in 2004. She’d discovered it after years of wearing Chanel Gardénia, and now that I think about it, perhaps there is a bridge between Gardénia and Flowerbomb: the candy-sweet jasmine that is a hallmark of both.



My friend Georgie is fiercely smart and ferociously stylish, and could never be written off as a ditz, as I want to do with Flowerbomb. Flowerbomb is a real creampuff of a perfume, with everything that would make a little girl squeal, “YummeeeeEEEEEE!” if it were glopped into a sundae bowl at her birthday party.

There are those sugar-crystallized flowers, that hot wisp of cotton candy. But it doesn’t venture into the pain zone inflicted by the shrill, soapy musks present in teenage “carnival gourmands” like Viva La Juicy, and for that I forgive Flowerbomb its other excesses. It wears persistently, but softly, and even develops an appealing, low-wattage spiciness in the final fade-out.

Georgie has long since moved on from Flowerbomb, but not from her perfume sweet tooth. She’s swapped her caramel sundae for a root beer one: Annick Goutal Myrrhe Ardente.

Watch Katie’s YouTube review below:

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