A Game-Changer For Coloured Hair

BATD ON May 31, 2013 AT 12:09 pm

Beauty comes at a price. Often it’s a worth-its-weight-in-gold price tag. Occasionally it’s a wince-inducing treatment. And then somewhere between the two, the price is having to put up with a week of awkward, not-so-prettiness. Once-smooth limbs remain covered up at all costs and then there’s that agonising wait for the scheduled 5-weekly appointment with the colourist to conceal greys and re-lighten roots.

At least, that used to the case, before the launch of haircare game-changer Color Wow and it’s hero Root Touch Up product, which hits Space NK stores nationwide this weekend.

From the creators behind the John Frieda brand, John and product innovator Gail Federici, the premise of Root Cover Up may be simple, it is essentially a coloured mineral powder than you brush onto hair, but it is also flawlessly effective. As easy and fuss-free as a swirl of blusher or a slick of lipstick, and equally as easy to apply, the powder blends seamlessly into the hair without fall-out or mess, covering any youth-defying grey hairs and, rather amazingly, camouflaging dark regrowth to replicate freshly dyed highlights. It also lasts from wash to wash. Making it as much of a can’t-live-without product as Frieda’s other famed must-have, Frizz-Ease.

And the hair-changing doesn’t end there. Because Root Touch Up is only one of a number of products from the Color Wow range that will totally transform the way you look at hair colouring.

Using cutting-edge technologies, the collection offers solutions for each and every chemically-treated hair need, ensuring your hair stays as bright, glossy and healthy as the day it was done.  So pop down to Space NK, and push back that touch-up appointment by yet another week.


Color Wow

Color Wow available at Space NK online from June 1st and in store from July 1st from £9 – £28.50

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