BATD ON Feb 25, 2014 AT 10:36 am

by Chrissy Iley.

label.m Thickening Collection

label.m Thickening Collection

A new survey claims that women spend 14,000 hours of their life, which works out to more than a year and a half, thinking about their hair. They wake up in the morning, they don’t know what to do with themselves, they are depressed, they focus everything that is lacking in their life on their hair. I know that syndrome very well.

For me it’s always been about the thinness of my hair. It has never looked spectacularly lustrous. It has always looked limp. There must be another factor in play, maybe that even though your hair might look the same every day, if you wake up miserable you see it in a far worse light.

label.m Thickening Collection

label.m Thickening Collection

I was very attracted to the idea surrounding Toni & Guy’s new label.m venture. A couple of weeks back I received an email from label.m saying ‘Give your loved ones luxurious hair this Valentine’s Day with the Thickening Collection‘. I loved the idea that if you love someone you’d want to give them beautiful hair over tacky lingerie or chocolates. But hair is for life, not just for Valentine’s, right? So it’s fine to give it to yourself too.

This label.m prescriptive range includes Thickening Shampoo and Conditioner, a Thickening Cream and Volume Foam. Together it promises to add strength and protection. So far I have tried the shampoo and the foam, which are both excellent, and reasonably priced at £12.25 (the conditioner is £15.25). They give volume and, if I’m not mistaken, add glamour through shine. But there again that could just be me having a good day.

Label.m products are available at LookFantastic.com.

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