A New Concept in Skincare: Etat Pur

Mimi ON Mar 15, 2012 AT 9:22 am

Etat Pur Actives

Yesterday we attended the launch of a totally unique concept in skincare. From the same company that brought us firm favourites, Institut Esthederm and Bioderm, we introduce to you; Etat Pur.

Hailing from the south of France, Etat Pur are taking skincare back to basics by offering a whole host, a massive 80 products no less, of targeted skin solutions. The sleek, minimally packaged, range is split into two main product groups - A+ and +B.

The A+ or Pure Actives range – which essentially provides targeted solutions to specific skin woes – immediately caught our eye. Consisting of 40 targeted ‘active’ ingredients from skin plumping Hyaluronic Acid to radiance enhancing Citric Acid AHA and Salicylic Acid 300 for imperfections and blemishes, each colourful dropper pot delivers the perfect dose – in pharmaceutical milligram measurements – for optimum efficacy. So, depending on your skin care need, you would choose between 1 and 3 of the serum-textured solutions to be used as and when necessary.

The +B Biomimetric* side of the range covers your more basic skincare needs such as cleansing, moisturising and body care. And with a 5-strong moisturising texture wardrobe (from oil free light emulsion to water free nourishing balm) and multiple cleansing options (choose, if you can, between gel, foam, milk and cream options) there’s a formula to suit each and every skin tone and type.

* only ingredients that are naturally found in the skin or work in harmony with the skin are used.

Etat Pur Biomimetics range

Aside from a flagship store in Paris, the range can only be purchased online (at the moment) where you will be prompted to fill out a quick but detailed skin test in order to verify the exact products for your needs. Don’t be deterred by purchasing a new skincare range online however as they offer a sampling service for those looking to try before they buy and have a dermatologist on hand to answer any queries.

Oh and the best part of all? Etat-Pur’s hi-science no-gimmick range is also super-low cost with products ranging from a meagre £5 to an equally meagre £20!

Head on over to www.etatpur.co.uk for your most pure and beautiful skin yet.

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