Aerin Lauder Launches Beauty Brand

Mimi ON Sep 03, 2012 AT 3:22 pm

Early last year, Aerin Lauder, left her job as senior vice president and creative director of her family’s company, Estée Lauder, to start her own lifestyle brand. Today it launches, starting with beauty (natch!).

Debuting two immaculately edited, fresh and seriously ‘pretty’ collections, and without a mascara or eyeliner in sight, AERIN launched with The Essentials Collection and The Colour Collection. The former being a line of multi-purpose (the Fresh Skin Compact Make Up doubles as both foundation and concealer and the Multi Colour Palette for Lips and Cheeks creates a beautiful flush of colour on both) and mistake-proof every day colour essentials that have been meticulously thought-out – from the short-handled brush set through to the lighter-than-expected-but-still-expensive-feeling palettes, that are easy to throw into a handbag and carry about all day. The Essentials Collection also features a hydrating Rose Lip Conditioner, Bronze Illuminating Powder, Essentials Make Up Bag and Rose Hand and Body Cream.

AERIN The Essentials Collection

The Colour Collection, is an equally considered combination of every-day essentials in seasonal shades. For autumn-winter 2012, the stand outs are two Style Palettes;  Weekday or Weekend, each featuring two super-flattering eyeshadow shades, a powder blush and a cream highlighter.

AERIN The Colour Collection in Weekday and Weekend

In tones of dusky pink, blush and gorgeously gilded, the AERIN packaging is synonymous with its effortless and pretty beauty ethos. And we particularly love the palest of pink drawstring pouches that each of the products are presented in.

Take a look at the video below of Aerin Lauder and her inspiration for the AERIN cosmetics line,

The AERIN make up collection, from £20 launches today exclusively at Harrods, or online at

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