Aveda’s Earth Month

BATD ON Apr 20, 2009 AT 9:46 am

Aveda Light the Way Candle

Aveda Light the Way Candle

Beauty brand Aveda is underway with its April Earth Month and has launched a limited edition soy wax candle, “Light the Way”.  This lavender and sage scented candle has stress-relieving aromatherapy benefits and is certified organic.  What makes this eco-savvy product even more special is that all proceeds go to the Global Greengrants Fund, an organisation that funds community-based water projects around the world. At the forefront of Aveda’s Earth Month campaign, as it has been for a number of years now, is their belief that clean water is a human right and should be accessible to every individual in the world. 

If all of the candles are sold, Aveda will have successfully raised $1,000,000 for the cause.  You can do your part by picking up your very own Light the Way candle, but don’t fret if you’re not much of a candle fanatic.  You can also support the clean water effort by taking part in the beauty powerhouse’s “I Walk For Water” campaign.  These global walks, set to begin next week, will cover a distance of six kilometres (the average distance that women in developing countries walk to collect water each day) and are organised by your local Aveda salons.  To date, the activist-based brand has raised an astonishing $11 million for environmental causes through similar campaigns during its annual Earth Month fundraising.  No one combines being fashion-forward and eco-friendly quite like Aveda!

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