If you’ve ever wondered what it takes to style the music pack look to fashion-forward hair care brand Fudge who were the official Backstage Spa Hair Partner at the BRITs this week.
Whipping up a whole host of styles, from the voluminous BRITs Blowout to the sleekest Jessie-J-inspired tresses and every plaited, quiffed, tucked, rolled and undone-do imaginable, the Fudge styling team, headed up by Creative Director John Vial were on hand to prepare musicians for their red-carpet moment.
The One Direction boys, who we all know take serious pride in their beautiful (and surprisingly big) barnets, Jessie J, NE-Yo, Jo Whiley, Lisa Snowden, Greg James and Laura Whitmore all made an appearance at the Fudge suite, picking up products and getting their tresses tweaked.
Over three days, Fudge stylists worked their way through a whopping;
312 Fudge Skyscraper Hairsprays
632 Hair Shapers
415 Matte Heds
1,356 hair grips
The hair stylists managed to create one super-speedy hairstyle in just 1 minute 38 seconds, whilst others worked a little more elbow grease into meticulously blowdrying 2,776 heads full of hair! Phewf.