Beauty Bitch Bites The Bloggers

Beauty Bitch ON Apr 15, 2009 AT 11:47 am

Love a Beauty Read?

Love a Beauty Read?

From being a niche arena about five minutes ago, there are now literally hundreds of beauty blogs plastered across the internet. Some are fabulous; really edgy, well edited and creative, but others are seriously dire. Beauty blogs kicked off in America where they quickly garnered a following; real women writing about real beauty without censorship; something you’d struggle to find in a mainstream magazine.

But, surfing the more recent blogs has thrown up a few surprises. Far from being die hard beauty fans who want to share their latest find with others, some bloggers think they’ve found the golden ticket to free beauty products. Bigger blogs, such as www.cult-beauty.blogspot.com, www.britishbeautyblogger.blogspot.com and www.makeupmole.com, are written by people who already work in the beauty industry and they have access to beauty products aplenty as it is.

Beauty Swag

Beauty Swag

It’s a natural follow on to host a blog and share views, highlight new products and reveal the beauty gossip. It’s a hugely different thing altogether to think just because you’ve started a beauty blog from your back bedroom, you can tap PR’s for free stuff and expect it to arrive at your door pronto.

UK PR’s are largely in a state of bafflement about the rise of these blogs with one or two ahead of the game and beginning to target bloggers as a means of ‘seeding’ excitement about new products. This of course can only work if the blog they approach has any readers. Many have so few, it would be a wasted exercise to send so much as press release. However, what I’ve noticed is that the small ones are the more transparent in their desire to acquire something for nothing; in particular I read one that had had a run in with the

Make-up Reviews

Make-up Reviews

Kiehl’s PR after demanding samples. The blogger was so outraged that she was sent a ‘sample’ size – and that was after weeks of asking – that the blog post about the product ended up being a diatribe about how awful the PR was! Her profile views? 7. So, if no-one’s reading it, why exactly should she (or maybe, he) expect anything in the way of full size samples to talk about to pretty much nobody?

Another blogger has unashamedly posted her Ebay profile where her blog readers can buy ‘unwanted beauty gifts’! Say the word ‘Ebay’ to any PR and watch their mouths turn from smile to sucked lemon in a second or less. It’s certainly one way to ensure you never, ever receive another sample.  Other bloggers, with no access to press images, shamelessly crawl more popular blogs and download their images; often it’s more than obvious they’ve never actually been anywhere near the actual product, because the blog post reads almost identically to the one from where the image came.

If you’re choosing a beauty blog to follow (or target), pick the ones that have the most reader comments (we haven’t yet caught on to the USA habit of employing college students to post on our blogs so they look more popular), the most regular posts and obviously, the ones that have plenty of hits; the fact that other people who love beauty read it too is the best recommendation of all.

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