Beauty Bitch – Crème de la Mer: Trash or Treasure?

Beauty Bitch ON Jan 15, 2010 AT 5:50 pm

Crème de la Mer: Trash or Treasure?

Crème de la Mer: Trash or Treasure?

A feature in the Daily Mail this week revealed the true cost of the ingredients in a £530 pot of Crème de la Mer as being no more than £25. The author goes to great lengths to call in experts to testify that splashing out on this face cream means fools and their money are too easily parted, and she has a point. But, what the feature fails to mention in any detail are the external costs involved – and this applies to a greater or lesser degree to any brand – such as paying for counters, counter staff, the people who package, formulate, and design. Marketing and PR staff are crucial to keep a brand in the public eye, and therefore a viable prospect for business, and all these components of the Crème de La Mer machine are what accounts for the price. I don’t think it justifies the price, make no mistake, but counters in stores such as Harrods don’t come cheap – no profit for the store, no counter. It’s just that simple – in fact, I’ve heard it said on many occasion that beauty counters in big stores actually lose money for themselves but need to maintain a presence in the market place so absorb the loss. 

How much are you prepared to shell out on skin care?

How much are you prepared to shell out on skin care?

I’m no advocate for pricy beauty; much of what we splash our money on in that arena is literally worth pennies when peeled back to its barest of bones, but when you’re on the inside it’s very hard not to see what a devastating effect brand trashing can have. Somewhere, there will be some corporate fat cats screaming at the Crème PR, wondering how in the heck this could have happened and laying the blame firmly at her/his door, when actually the PR’s have little or no control over investigative pieces such as the Daily Mail’s – even Max Clifford would have struggled to stop a story such as this.
 
I hate the fact that we’re overcharged mercilessly for beauty products – and you can be sure we are – but I feel a smidge of sympathy for the fall out and chaos this feature will have wreaked on a personal level. It really won’t make any difference to the main beneficiaries of Crème profits – the US boardroom of stuffed suits who set the prices and reap the rewards, but it really will take some getting over at a more basic level.
 
And yet, we need facts to make choices. If a big spend on beauty makes a woman feel indulged, pampered and good about herself, then arguably it’s money well spent (and look at the price of Jimmy Choos, Hermes bags, Chanel suits – the same applies; these items cost a fraction of their retail price to make). If you’re desperate about your skin, scrimping every penny to save up for a pot of luxury cream, and end up disappointed that the promised miracle didn’t live up to expectations, then it’s a bitter pill to swallow. Ultimately, you can get the same, and arguably, better results with cheaper creams but I for one won’t be decrying women for making an informed choice about what they want to do with their money.

Read the full article in the Daily Mail here…

Tell us what you think, how much do you spend on face cream?

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