BATD ON Feb 06, 2014 AT 3:52 pm

by Annie Vischer

Rihanna for MAC Viva Glam

Rihanna for MAC Viva Glam

MAC have announced Rihanna as their new spokesperson for 2014, and this new year collaboration has been firmly kicked off by the launch of her new VIVA GLAM campaign that promotes a bold new MAC Lipstick (£15.00) and Lipglass (£14.00) in Frosty Blue-Red.

Her previous collaborations with the brand include the RiRi Woo Lipstick (a sensation of a lip colour that sold our in three hours). The two new offerings in the VIVA GLAM range are set to cause a similar storm. Rihanna gave her own makeup tips on Good Morning America and advised layering the two, ‘[The Lipglass] looks like a lipgloss but it’s really thick so it sits right on top of the lipstick and has a really good shimmer’.

The new gloss and lipstick have blue undertones and a near pearlescent sheen, all of which makes them perfect for making teeth look whiter and enhancing a tan. Who knew a lipstick could be so complimentary?

Rihanna for MAC Viva Glam

Rihanna for MAC Viva Glam

MAC is renowned for its involvement with Aids charities and the MAC AIDS Fund has reportedly raised over $325 million since it was founded. Rihanna has taken to the cause with her new VIVA GLAM range, the full RRP minus VAT from all sales being donated to the fund.

Of the her involvement in the MAC AIDS Fund Rihanna said ‘Our goal is to raise $40 million with the VIVA GLAM Rihanna campaign, and the MAC AIDS Fund will be donating a $2 million grant to UNAIDS, a global organisation which focuses on your prevention of HIV and Aids, because it’s the youth. They’re a little more naive to the reality of the disease and how big it really is, how much of an epidemic it is amongst young people specifically’.

Rihanna speaks of her time with MAC in this behind the scenes video from her latest campaign. She dons the frosted red lip colour and speaks passionately about the cause. She  emphasises to her young audience that Aids is ‘not just a thing of the 80s, not just about Africa, it’s a problem here, now and everywhere’.

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