Orlando Bloom for Hugo Boss

BATD ON Jul 06, 2010 AT 4:34 pm

Orlando Bloom

Orlando Bloom

Orlando Bloom is the new face of Hugo Boss.

The ‘Pirates of the Caribbean’ actor will front the campaign for the company’s latest men’s fragrance Orange and Orlando is excited about his new role.

He said: “Boss Orange is a brand I immediately identified with because it has a laid-back, spontaneous quality I relate to.”

This is not Orlando’s first foray into modelling as in 2007, he appeared on late-night Japanese TV to promote the Uno brand of cosmetics maker Shiseido, with a two-minute Sci-Fi themed commercial to start the product’s marketing campaign.

But if the 33-year-old heartthrob does need some advice, he could always ask his new fiancée – Victoria’s Secret model Miranda Kerr.

The 27-year-old model was recently named as the new face of minimalist German fashion designer Jil Sander.

Speaking of her role, Miranda – who has already made runway appearances for Prada and Balenciaga, taken part in an avant-garde shoot for V Mag and a cover for i-D – said: “It’s nice to have variety in my work. I don’t ever want to feel pigeon-holed. I still have more coming out this year – a Jil Sander campaign.”

Nice to know we’ll still see his pretty face despite not featuring on the up-coming Pirates of the Caribbean film.

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