Bourjois’ Magic Wand

Jourdana ON Jul 26, 2013 AT 12:27 pm

Truly innovative beauty products are few and far between. Whilst there are all manner of advances in formulas and science, when it comes to beauty technology, brands seem to be lagging in bringing something fresh to the table make up bag.

Bourjois Twist Up The Volume Mascara

Which is why, although we’re a little in advance of the October launch date, we just couldn’t wait to show you this nifty little innovation from Bourjois; the Twist Up The Volume Mascara.

For optimum lash boosting you’ll find many a make up artist alternating between a lash lengthening mascara wand – long, thin moulded plastic with straight-lined spokes – and a volumising, thickening mascara – typically a shorter, thicker and fatter wand with more, densely packed bristles. But who has the time, or the make up bag space, for two separate mascaras?

And so Bourjois has created this clever, alternating mascara. Simply twist the lid to switch the bristles, and change the wand depending on the look and length you want.

Watch it in action;

Bourjois Twist up the Volume Mascara, £10.99 available October 2013. 

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