Brand New

BATD ON Apr 28, 2010 AT 9:29 am

all for eve - lipstick, bath and shower gel and nail polish

They scooped the highest accolades at this year’s Cosmetic Executive Woman (CEWuk) Awards, and today is the big launch day for All For Eve.

The new beauty brand was founded by George Hammer with the sole purpose of raising funds into research of gynaecological cancers after the untimely death of his beloved sister-in-law, Nadia, from Ovarian cancer in 2008.

The collection comprises eight products, all created by beauty luminaries, including a luxury bath and body collection created by Urban Retreat at Harrods, the Eve Red lipstick created by Daniel Sandler, and Eve Red nail polish by Sophy Robson. All For Eve is currently working on new products in conjunction with Rock & Republic, Roja Dove and Elemis.

All net profits are donated to The Eve Appeal.

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