Charlotte Free Named Face of Maybelline

Mimi ON Apr 25, 2012 AT 3:40 pm

Charlotte Free named face of Maybelline

Charlotte Free, the famous pink-haired LA beauty, has been named the newest face of Maybelline.

“Charlotte is the new generation of beauty,” said Damien Bertrand, global brand president of Maybelline New York. “Her great energy and her unconventional style make her unique. Spontaneous, confident and daring, Charlotte is the perfect representative of the Maybelline New York woman.”

Free sounds pretty excited as well, telling WWD, “It’s an honour to represent this truly iconic brand and a dream come true.”

News of the announcement spread like wildfire thanks to Free and her pal P’Trique of the popular Sh*t Fashion Girls Say videos. In the clip below, the pair unite in a two-minute game of phone-tag with some of the fashion industry’s biggest names, from Betsey Johnson to Derek Blasberg.

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