Eau de Buzz

Mimi ON Sep 06, 2010 AT 11:29 am

Buzz, Entertainment Bottled...

Buzz, Entertainment Bottled...

I am rather surprised at this collaboration, along with the rest of the beauty industry and I should be at the launch today at Harrods, however I don’t have time today. Until I smell it who knows what this will smell like. Usually I would not quote from a press release but this is too priceless to edit.

Esteemed parfumier Roja Dove is delighted to announce Buzz, a new fragrance that seeks to bottle the concept of pure entertainment.

Dove has looked to the world of celebrity, style and fame to create the new scent, as vibrant and glamorous as the industry that inspires it. With a unique blend of bergamot, jasmine, ylang ylang, vanilla and sandalwood, it is set to be the season’s most exciting perfume.

Buzz aims to blend the most popular elements of the notion of celebrity and fame, combining the fresh style of Sarah-Jessica Parker, the sophisticated charisma of Sophia Loren, the intoxicating sass of Britney Spears and the girl-next-door charm of Coleen Rooney.

Dove’s work in fragrance began after a visit to the Guerlain boutique in Paris proved fascinating enough for him to convince Robert Guerlain to give him an apprenticeship. This temporary position at one of the oldest perfume houses in the world turned into almost two decades at the company, during which he became the first non-Guerlain family member to be made ‘Professeur de Parfums’. Since then Dove served as Harrods’ resident parfumier, opening his own business there – The Roja Dove Haute Parfumerie – in 2004.

Dove said of the creation; “Entertainment comes in many guises but the one thing it should do is feel good and leave us buzzing with happy memories. Buzz Eau de Parfum opens with a blend of bright, breezy citrus notes where Bergamot reigns supreme, before leading directly to a sensual heart of Jasmine and Ylang Ylang which capture the glamour of the Oscars, BAFTA’s, opening nights, and debuts, before revealing a soft layering base of Vanilla and Sandalwood, that enhance all sensations of pleasure, evocative of a red-carpet moment.”

Buzz will be sold at £59 per 50cl bottle from September onwards.

Click here to see what celebs like George Lamb and Keith Lemon think about the scent…

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