Estée’s New Face

Mimi ON Dec 10, 2010 AT 2:50 pm

Joan Smalls

Joan Smalls

Estée Lauder have just announced that they have signed the rising runway and editorial star, model Joan Smalls.

Joan, who’s already appeared in shows for Givenchy, Marc Jacobs, Prada and Gucci and has been in editorials in American, French, German and Italian editions of Vogue, hails from Puerto Rico and is the third model to be signed by Lauder this year. She follows in the footsteps of Gwyneth Paltrow, Elizabeth Hurley and most recently, Liu Wen, as spokesmodel for the brand and will feature in their global campaigns from May 2011.

“We are thrilled to introduce Joan to women around the world,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder.  “She truly reflects Estée Lauder’s modern vision of global beauty.”

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