Eva and Naomi Hair Up

Mimi ON May 05, 2011 AT 4:15 pm

Naomi Watts for Pantene

Naomi Watts for Pantene

Eva Mendes and Naomi Watts have been named as the new celebrity ambassadors for Pantene.

The stunning actresses will appear in campaigns for the haircare firm from July with Eva advertising the Breakage to Strength collection and Naomi supporting the Flat to Volume range.

Eva said: “The amount of torture I put my hair through with flat irons, blow dryers and curling irons leaves my hair extremely damaged. With Pantene I can use all of these tools and still keep my hair healthy. It’s amazing to be working with a brand like Pantene that is so honest; there were no tricks on the set of the photo shoot. Each look was natural and never manipulated and my hair looked healthy and beautiful for every shot. Pantene products truly live up to what they promise.”

Eva Mendes for Pantene

Eva Mendes for Pantene

Naomi said: “I am excited to join the Pantene family. I want to let women with fine hair know that achieving beautiful, voluminous hair is possible without damaging your hair or adding extensions. I am truly blown away by the research and science that goes into making Pantene. No matter what your hair type is, you can find a Pantene product that will give you the result you are looking for.”

Both beauties will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.

Anyone else find it a bit awkward that it was only just a few months ago that Eva ousted Naomi at Thierry Mugler??


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