Eva Longoria Parker Set to Launch Fragrance

BATD ON Dec 22, 2009 AT 1:00 pm

Eva Longoria Parker

Eva Longoria Parker

She may be the current face of L’Oreal Paris but now we hear Eva Longoria Parker is set to take a more proactive role in the beauty industry and is set to launch her very own signature scent. The fragrance will be called Eva by Eva Longoria and will be available  next spring under Falic Fashion Group. This will be the company’s first celebrity fragrance. Eva hopes it will be a scent to suit everyone, following her personal struggle in the past to find the perfect perfume.

“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” Eva told WWD. “So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”

Most prominent in the scent is citrus, neroli, bergamot tea and aldehydes, followed by its core ingredients sheer jasmine, muguet, violet and freesia, finishing off with underlying tones of skin musk, amber and sandalwood.

“I never knew how complicated it was to create a unique scent that hasn’t already been done,” said Eva. “But I enjoyed the process.”

The scent will begin selling at $45 through to $58 and will be available next spring, with sources estimating it could generate north of $15 million in its first retail year.

Could Beyonce have some stiff competition?

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