Fergie The New Face of Avon

BATD ON Oct 16, 2009 AT 9:58 am

Fergie New Face Of Avon

Fergie New Face Of Avon

Yet another celeb joins the already growing cast of famous faces at Avon, this time we hear Fergie of the Black Eyed Peas is set to be the face of a new fragrance. The fragrance doesn’t have a name as yet but is set to hit shelves next fall. “We are really excited about Fergie….She’s very inspirational and serves as a great partner on that front,” chairman and chief executive officer Andrea Jung told WWD. “She’s strong, she’s vocal and in my own personal opinion she is an empowered woman who stays true to herself and is not afraid to state her opinion.”

They’re hoping the pop star will appeal to both Avon’s core clientele and the young buyers of the Mark brand of cosmetics and accessories (of which Lauren Conrad is a celebrity face). Fergie joins the likes of Reese Witherspoon; Patrick Dempsey and his wife, makeup artist Jillian Dempsey and Courteney Cox who are all familiar faces over at Avon.

Of her appointment Fergie gushed “I love the roster of women Avon has supported, each one is completely different, but they are all wonderful, strong women who have a purpose. It was very important to me to bring what I have to the table. I’m a bit more rock ‘n’ roll than some of the other artists, and Avon has really allowed my personality to come through.”
Over to you readers how do you feel about a Fergie inspired fragrance? Will you be rushing out to buy it?

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