FFG Fashion Roundup 4

Mimi ON Mar 03, 2011 AT 1:22 pm

Superettes ad campaign

By Fashion Foie Gras

Superette has the most brilliant campaign for short shorts ever!

How amazingly intelligent is this campaign? New Zealand’s clothing shop, Superette, placed stamped plates all over town  – at bus stops, park benches, in malls – basically any public place where you could sit.  Upon sitting, the indented plates would then leave a mark on your thighs, if your shorts were short enough. That way when you get up you are literally a walking advertising for a sale on short shorts!

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