FFG Fashion Roundup 4
Mimi ON Mar 03, 2011 AT 1:22 pm
Superette has the most brilliant campaign for short shorts ever!
How amazingly intelligent is this campaign? New Zealand’s clothing shop, Superette, placed stamped plates all over town – at bus stops, park benches, in malls – basically any public place where you could sit. Upon sitting, the indented plates would then leave a mark on your thighs, if your shorts were short enough. That way when you get up you are literally a walking advertising for a sale on short shorts!
