Fierce Competition!

BATD ON Sep 16, 2009 AT 6:04 pm



If Abercrombie & Fitch Co. has its way, Beyonce Knowles’ recently announced fragrance may not be too fierce. We hear all is not well in camp Knowles after Abercrombie decided to sue the singer.

In its complaint, filed in U.S. District Court in Ohio, Abercrombie said it began selling its own Fierce scent in 2002 and trademarked the fragrance in 2003. According to the court docs, Beyonce filed a letter-of-intent application with the U.S. Patent and Trademark Office in September 2008 for the Sasha Fierce mark in the fragrance category. Once they got whiff of the situation (excuse the pun) Abercrombie and their legal team sent a cease-and-desist letter to Beyonce, but despite the warning she continued to pursue the trademark.

No word yet from Beyonce and her crew, talk about fierce competition.

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