First Look Brad Pitt For Chanel No. 5

Mimi ON Oct 05, 2012 AT 7:05 am

Brad Pitt & Joe Wright, shot by Sam Taylor-Wood for Chanel

Earlier this year Chanel announced Brad Pitt as the new face of their iconic Chanel No. 5. fragrance. Joining a whole host of high profile celebrities including Ali MacGraw, Catherine Deneuve, Nicole Kidman and Vanessa Paradis, Pitt is the first male to feature in adverts for the 91 year old scent.

Today, the French fashion house have named the 15th October as the official reveal date of the Chanel No.5. campaign which is set to include a commercial, shot by Joe Wright, as well as print media. Although the fine details still remain under wraps, Andrea d’Avack, president of Chanel Fragrance & Beauty, spilled that the commercial will feature Pitt speaking to the viewer as a woman, before revealing that he is actually speaking to the fragrance.

d’Avack told WWD “To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

Although we’re not sure we love his newly grown-out locks,

‘To keep a legend fresh, you always have to change its point of view,’ President of Chanel Fragrance & Beauty, Andrea d’Avack, tells WWD. ‘It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.’

To keep a legend fresh it seems you also have to spend quite a bit of money. And according to the site, sources estimate that Brad Pitt and his questionable grown-out locks, cost the brand close to £4.3 million. . .

To whet your appetite, take a look at the fragrance’s success story in film,

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