Forever 21 Launches Beauty

Mimi ON Nov 24, 2009 AT 2:35 pm

Forever 21 Beauty Range: Love and Beauty

Forever 21 Beauty Range: Love and Beauty

On-trend, affordable US based company Forever 21 followed in H&M’s footsteps by launching a beauty line called Love and Beauty on November 8th. Like H&M, Forever 21’s fame lies in its low price point and trendy designs. The store primarily sells its own lines: Forever 21, Heritage 1981, Twelve by Twelve, and a plus-size brand called Faith 21. The new line, Love and Beauty carries eye shadow, lip-gloss and pencils, mascara, and nail lacquer. Also included in the line will be fragrances, cosmetic bags, and soy candles.

The beauty line will follow in traditional Forever 21 fashion, carrying the latest looks and colours, though not promising the quality of higher-priced brands like MAC. At the moment it is possible to ship online orders to the UK, but with plans of expanding to London and offers made on two stores on Oxford Street, you can soon say good-bye to that anxious feeling at the online checkout.

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