Fudge Hair Live Lookbook Shot By Rankin

Mimi ON Nov 14, 2012 AT 11:27 am

Today, cult hair brand Fudge is collaborating with renowned photographer Rankin in a series of videos celebrating all things hair – from style to colour to cut.

Shot in one day, the videos, which will be released in real time – at midday, 4 pm and 8.30pm – will feature a group of handpicked street cast men and women from the ages of 18 to 80,  along with a handful of celebrities that embody the Fudge attitude to hair; bold, confident and totally individual.

The shoot launches the new Fudge.com website and will be posted in as a Lookbook allowing you to search through a catalogue of inspirational hair styles and see just how simple new styles are to recreate. So whether you’re looking for ideas on how to style long hair, a big bouncy blow dry or a dyed-pink quiff with an undercut, it will offer how-tos, inspiration and styling product recommendations.

The website will also feature a series of 15 second styling video shorts from young up and coming hairdressers who share their top tips on how to shake up your style with just one product.

Fudge Creative Director John Vial and Photographer Rankin

The videos will be shot and previewed in three stages and will be released in real time at midday, 4pm and 8.30pm today at Fudge.com with the full length feature will be available to view at the Fudge.com website tomorrow. You can follow all our behind the scenes coverage @asweepingbeauty and @fudgehair using the #lookbook. 


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