Gucci, Bottled

BATD ON Mar 23, 2009 AT 11:02 am

Flora by Gucci

Flora by Gucci

Delving through the Gucci archives, Creative Director, Frida Giannini came across a beautiful flower pattern that began its Gucci life as a silk scarf for Princess Grace in 1966. Years on, this iconic print has become the inspiration for Flora; the new Gucci fragrance launching in Harrods on 29th March.

Using a blend of rose and osmanthus (native to China), peony and citrus and a base of sandalwood and patchouli, the scent is both fresh and feminine. Flora the pattern has made several appearances throughout its 40 year history, but never in black and white until now as embellishment on the packaging. Complimenting the fragrance is a body range that includes deoderant, shower gel and body lotion. Gucci Flora Eau de Toilette, £56.

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