Gwyneth Paltrow As Business Woman For Max Factor

BATD ON Apr 12, 2013 AT 9:11 am

We’re inadvertently loving all things Gwynnie at the moment. . .

Gwyneth Paltrow for Max Factor

Whilst her current press promo tour for new cookbook, It’s All Good, has very much placed Gwyneth in the field of ultimate healthy living aficionado, we haven’t forgotten just how much of a chameleon the actress really is. And neither have Max Factor.

She raps whilst she cooks, rocks leather skinnies like a Parisian fashion editrix and most definitely isn’t averse to slipping in the unexpected expletive and now in her latest beauty campaign for Max Factor’s Glamour Statement Vision she is portrayed as ‘Business Woman’ Paltrow.

With immaculately-finished creamy skin, a subtle wash of colour across the eyes and a strong scarlet lip, not to mention the leather trench, poker straight sheening blow dry and subtle knowing smile, Gwyn looks every inch the high-flyer.

Here’s how to get the Business Woman look;

  • Prepare your skin with your regular moisturiser, then apply Max Factor Lasting Performance Foundation £9.99 for a completely smooth and even base.
  • Dust Max Factor Bronzing Powder in Golden £5.99 across your cheekbones, and blend using a Max Factor powder brush in circular motions. The aim is to create a ‘just been on a weekend break’ glow.
  • Dab Max Factor Masterpiece Colour Precision Eye Shadow in Pearl Beige £6.99 across the eyelid and just underneath your lower lash line. Using your fingertip, blend gently outwards to create a ‘halo’ effect around the eye.
  • Using a Max Factor eye shadow brush apply Max Factor Earth Spirits Eye Shadow in Burnt Bark £4.49 into the eyelid crease and ‘wing out’ towards the outer corner using small circular motions to bond the powder and cream eyeshadows.
  • Add Max Factor Earth Spirits Eye Shadow in Inca Bronze £4.49 towards inner corner, and blend using the same technique as with the Burnt Bark eye shadow.
  • Then, as finishing touch, sweep Max Factor Earth Spirits Eyeshadow in Pale Pebble £4.49 across outer brow bone, in between lid crease and brow end, to contrast against the darker shadows and to create a sculpted effect.
  • Define and separate your lashes with volumising coats of Max Factor Masterpiece Max Mascara in Black £9.99.
  • Using a Max Factor lip brush, precision-paint the outer contours of your lips with Max Factor Colour Elixir Lipstick in Ruby Tuesday £7.99 the most show-stopping of reds. Once you’ve created your outline, fill using plenty of product.
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