Harvey Nichols Love Thyself Campaign

Mimi ON Oct 25, 2012 AT 11:12 am

Harvey Nichols Love Yourself Campaign

Harvey Nichols has just released campaign shots for its new three floor, 22,000 square foot beauty mecca “Beauty Bazaar” in Liverpool. We didn’t think we could get more excited about Beauty Bazaar since we heard of its launch back in July,  but then we saw this new campaign pic, the spark was reignited!

With hot pink lipstick and eyeshadow paired with theatrical black eyeliner, the campaign was created by adam&eveDDB and shot by photographer Norbert Schoerner and features the tag line “Love Thyself, Beauty Bazaar, Harvey Nichols”.

Julia Bowe, Group Press and Marketing Director at Harvey Nichols said: “We wanted a campaign that would be iconic, beautiful and break the mould of normal beauty advertising, as this is a totally new concept in the beauty market. These advertisements bring to life the promise at the heart of our Beauty Bazaar, Harvey Nichols store which is; after pampering and indulging yourself from head to toe across three floors of beauty, looking in the mirror will be a captivating experience and you’ll fall in love with yourself all over again.”

Road trip anyone? Pencil Wednesday 7 November into your diaries for the opening of this Harvey Nichols beauty haven.

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