Hilfiger Denim Gets LOUD!

BATD ON Oct 19, 2010 AT 3:16 pm

Daisy Lowe Loud

Daisy Lowe for LOUD for Her

Tommy Hilfiger put together and incredible campaign for the launch of the Tommy Hilfiger Denim’s first perfume LOUD.  The campaign features models Daisy Lowe and Josh Beech and the Grammy-nominated band The Ting Tings.  The project combines fashion, music, and fragrance, offering a youthful and edgy feeling that compliments the brand.

Hilfiger said, “From the very beginning, we chose a group of young creative thinkers at the cutting edge of their fields… their energy and enthusiasm really shows.”

Josh Beech

Josh Beech for LOUD for Him

Daisy will be the face of LOUD for Her, which was created for the “strong, sexy, slave to music.”  The brand describes LOUD as a love song, like a rock and roll rose—with lychee and Patchouli.

The men’s fragrance targets a guy who’s “a little dark, a little dangerous, impossible not to notice.”  LOUD for Him contains rose, Patchouli and tobacco—and is described as a guitar riff that shoots straight to your soul.

Since the fragrance is so closely linked with music—its packaging is inspired by an old vinyl record—it was only fitting that The Ting Tings work closely with the campaign.  The duo specially wrote the song “We’re Not The Same” and were featured in the television commercial.

See how everything came together in the video below.

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