BATD ON Feb 12, 2014 AT 11:49 am

HUGO Man Music Limited Edition 75ml (£37.00)

HUGO Man Music Limited Edition 75ml (£37.00)

We’re mostly of the belief here at Beauty And The Dirt that Valentines Day is a day for the ladies to be treated. The guy might benefit from some form of jokey present, but nothing too sincere. There are some exceptions however. Say, when a fab new cologne hits the market. And we’ve found one such exception. HUGO Man Eau de Toilette Music Ltd Edition (£37.00).

This new scent is a sure fire way to get your man of the moment smelling wonderful, and upping his music-savvy credentials to boot. HUGO Fragrances has collaborated with three bright young things in the music industry – Kate Boy, Kasper Bjarke and Nina Kraviz – to reshape the classic scent.

Each artist has selected a track which they have ‘turned upside down’ as per the design on the HUGO Man EDT box, to create a fresh and innovative cover. The brand new tracks embody the originality and power of reinvention that HUGO Man itself is  expressing in its latest guise.

HUGO Man was first launched in 1995. The fragrance is fresh and reviving, containing fruity top notes of green apply, which combine with woody base notes of pine needles, sandalwood and cedarwood to create a modern scent that has become a wash bag staple for ambitious and fashion-forward men all over the world.

Each fragrance comes with a download code for the three exclusive upside down tracks, downloadable from

Nina Kraviz

Nina Kraviz

Nina Kraviz, one of HUGO Fragrance’s up and coming protegees, is a Siberian DJ and producer. She says ‘What makes someone original is when they aren’t thinking of originality – you cannot create originality artificially. You should only do what you really believe in.’

Take a look at Nina Kraviz in action in the studio and talking about her views on music and exciting new collaboration with HUGO Fragrances.


Hugo Man EDT 75ML Music Ltd Edition £37.00 is available from The Perfume Shop nationwide including

** This is a sponsored post.

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