Bright Eye’d And..

Mimi ON Apr 21, 2011 AT 9:00 am

Idealist Cooling Eye Illuminator

Idealist Cooling Eye Illuminator

No don’t worry, this new genius product from Estee Lauder won’t give you a bushy tail as well! Whew! But, we’ve been testing Idealist Cooling Eye Illuminator and giving it the thumbs up.

Containing smooth focus optics, colour correcting optics and brightening optics, it really does pack a brightening punch if your under eye area is less than illuminated. It’s also got a nifty ceramic applicator that instantly cools (forget the roller-ball coolers – they’re so 2010) and soothes.

Long-term, the product promises to reduce puffiness and that bluish/purple tint that is common under the eyes, address hyperpigmentation and ease away darkness.

We predict a best-seller with this one which launches in June but previews at Selfridges from May 16th.

It’s £40.

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