Introducing CHANEL’s New ‘Le Volume’ Mascara

BATD ON Apr 24, 2013 AT 3:48 pm

Chanel’s new Le Volume mascara

Selfridges in London is the first to try out Chanel’s all new mascara, Le Volume De Chanel, as well as their new makeup collection, “Jeux de Regards.” From 25th April to 8th May, Selfridges customers can purchase the new mascara and receive a complimentary makeover from the Chanel make-up experts to receive tips on how to define and enhance eyes.

Chanel’s new Le Volume is their first volumising mascara. The new “snowflake” brush is designed to coat the entire lash, leaving them looking longer and plumper. The intense volumising effect defines the eyes, making you appear more bright-eyed and awake. The formula uses natural waxes to boost color and quick-drying Acacia gum to provide immediate volume and intensity. The quick-drying formula is available in Noir, Prune, and Bleu shades.


CHANEL’s Le Volume mascara

The mascara can be purchased in an all new Chanel Vending Machine located in Selfridges Beauty Hall. The mascara vending machine is the first of its kind and offers the customers independence and speed when purchasing the mascara.

Be the first to try Chanel’s much anticipated  Le Volume mascara and receive beauty tips from the experts at London’s Selfridges between 25th April to 8th May.

Le Volume de CHANEL mascara hits stores nationwide on 3 May. 


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