BATD ON Mar 25, 2014 AT 1:06 pm

by Annie Vischer

Kate Upton for Bobbi Brown.

Kate Upton for Bobbi Brown.

Model and actress Kate Upton has been announced as the new face of Bobbi Brown. Together Kate and Bobbi revealed the new venture on Good Morning America.

Kate gushed about the Bobbi Brown cosmetics brand saying that ‘Everything is about inner beauty, [and] Bobbi possesses that in her brand’. Bobbi Brown said of Kate that ‘It’s really inspirational to see a woman who feels so good and so confident, [she] do[es] what she feels and doesn’t follow anyone’s rule’. She also described Kate as ‘completely individual and independent’.

The pairing seems a match made in heaven, when you consider some of the brands famous tag lines such as ‘Pretty Powerful’. That phrase seems to sum Kate Upton up rather perfectly.

Kate Upton with Bobbi Brown.

Kate Upton with Bobbi Brown.

Shortly after the initial announcement, the Bobbi Brown Twitter account tweeted ‘Excited to work w @KateUpton as the new face of @BobbiBrown. She’s beautiful, confident and creates her own rules’, alongside Kate’s first campaign shot for Bobbi Brown.

Kate and Bobbi Brown herself also recorded a conversation together about their own beauty secrets, inner confidence and role models. Watch it below.

Kate joins Katie Holmes in the Bobbi Brown hall of beauty fame, we can’t wait to see the full campaign. Read about Kate Upton’s rise to fame and how social media helped her on her way here.


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