Katie Holmes New Face & Owner Of Alterna

BATD ON Jan 18, 2013 AT 4:17 pm

It may have only been a handful of weeks since the first images of Katie Holmes as the celebrity face of Bobbi Brown cosmetics were released, but it seems the actress is far more serious about a foray into the beauty world than we initially thought.

Katie Holmes

Katie Holmes

To prove the point, Holmes has just been named as co-owner and spokesperson for the US hair brand, Alterna, an eco-friendly brand which boasts a loyal following including the likes of covetable hair icons Jennifer Aniston, Kate Bosworth and Julia Roberts.

Not content with merely owning and supporting the brand, Katie also fronts the current Alterna print campaign looking glossy-haired and glowing. She told WWD, ”I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulphates and parabens. It’s good for my hair and good for the earth, so I feel good using it… when it comes to hair, great style should be sustainable. Using the right products means you don’t have work as hard to look and feel your best.”

We couldn’t agree more. And this is without doubt the the best we’ve seen Katie (and her hair) look in some time.

Related Posts Plugin for WordPress, Blogger...

Comments are closed.