Kim Kardashian Launches in UK

Mimi ON Jun 08, 2011 AT 11:14 pm

kim-kardashian-perfume-fragrance-ad

Kim Kardashian's Perfume Fragrance Ad

by The Beauty Button

Kim Kardashian is set to launch her first fragrance in the UK exclusively at Debenhams from today (8th June) and I head down to the Dorchester Hotel earlier today to see what all the fuss was about…

Now, as one of the Kardashian clan’s biggest fan (except The Very Simon G) I was very excited to get the chance to meet one of them, especially as Kim had won the Entrepreneur of the Year at the Glamour Women of the Year Awards last night (7.6.11). As she arrived she looked fairly grumpy to say the least (although a day with screaming fans in a huge Debenhams store does that to a girl), however she pulled it together and gave a charismatic and snappy speech about her scent.

 

Kim Kardashian fragrance

Kim Kardashian fragrance

Kim Kardashian at the launch

Kim Kardashian at the launch

Emma, Kim Kardashian and ReallyRee

Emma, Kim Kardashian and ReallyRee

In terms of the scent itself, I’m impressed. It’s very clean and floral with a lovely tuberose twist and a far departure from the sickly sweet celeb scents I’m used to. She also developed it using Twitter which I love! Apparently she put it to her Tweeps to recommend scents they liked so she could create a fragrance that her fans would love. On the other hand I’m not 100% keen on the packaging, but the masterminds behind Katy Perry’s Purrr were behind it so it does make sense…

Oh… and THAT engagement ring? Yeah, it’s MASSIVE!!

Kim Kardashian's engagement ring

Kim Kardashian's engagement ring from Kris Humphries

Check out what she had to say at the launch below:

 

Available exclusively at Debenhams from today (8th June) and nationwide from July.

Eau de Parfum – £22.90 for 30ml, £29.95 for 50ml and £39.95 for 100ml.

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