Earlier this week, courtesy of a rather indiscreet US Fashion Editor, both images and the name of the long rumoured perfume, Fame, by pop powerhouse Lady Gaga, were leaked on Twitter. Ooops. . .
The fragrance, which has been in the pipeline since Gaga signed a contract with Coty Inc back in September 2012, has had a roller coaster ride on the rumour mill. Back in early 2011, the singer described the scent in rather colourful terms, suggesting that it would smell “like an expensive hooker,” and that “sweat, blood and semen” will be used in the perfume formula – “although it won’t smell like it”. Rumours that the fragrance would be entitled, Monster, also incorrectly abounded.
The ever-shocking singer went on to say, “You just get sort of the after-feeling of sex from the semen and the blood is sort of primal. And the blood was taken from my own blood sample so it’s like a sense of having me on your skin.”
Not sure that’s quite the enticement we’d need to be spritzing the scent. However, since the online leaks, Lady Gaga has had no choice but to publicly launch information about the fragrance months earlier than expected.
Set to launch in September this year, Lady Gaga Fame will be the very first black coloured perfume. Once sprayed, the ‘black fluid’ transforms into a clear liquid – and as expected, is no ordinary eau de parfum. Instead of the olfactory standard where top, middle and base notes work in a pyramid structure to create a typical scent, Fame works by way of a unique “push-pull technology”, with all of the ingredients working together to in harmony. Allowing a “true metamorphosis when worn on skin”.
The scent is built around three main accords: Dark – which is inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. Sensual – an opulent fusion of dripping honey, saffron and apricot nectar. And Light – which consists of a rich floral layer of crushed Tiger Orchid and Jasmine Sambac. The fragrance will be offer a comination of floral and fruity elements.
Housed within a decadent clear bottle (to showcase the black fluid) topped with a gold art-deco claw cap, the packaging comes from courtesy of a design collaboration with Nick Knight. With the yet-to-be-seen advertising campaign directed and photographed by the edgily iconic Steven Klein.
This really is one celebrity scent we can’t wait to get our little monster paws on.