Mimi ON Nov 21, 2008 AT 6:00 pm
If the cosmetics world elected a leader with the charisma, smarts, and ambition of the political world’s wonder boy Barack Obama, then Bare Escentuals CEO Leslie Blodgett would be its wonder woman.
Blodgett has transformed the way a cosmetics company interacts with its customers. Just as the masses line up to see Barack Obama in the flesh, and take a photo with him or get his autograph, Bare Escentuals’ users (deemed BE Addicts) have flooded to Bare Escentuals events to meet and mingle with Leslie Blodgett.
The April U.S. edition of ELLE Magazine had a three-page profile called ‘The Cult of Personality’ about Leslie that described the overwhelming adulation of fans for her and her number one selling U.S. mineral makeup brand.
When Leslie led a master class for mega beauty department store Sephora and its Sephora University in April, she was met by cheers and OMGs from the hundreds of attendees. From the reaction it could have been easy to assume that a rock star was entering the room, not the CEO of a cosmetics company.
Since joining Bare Escentuals in 1994, Leslie Blodgett has turned the formerly hippie bath and beauty brand to one of the must-have makeup lines. Bare Escentuals’ foundations, concealers, blushes, glimmers, and skin treatments have all won numerous awards from Elle, Glamour, Sephora, Allure, and Teen Vogue. It has been featured in InStyle, Harpers Bazaar, Cosmopolitan, People, and W.
Bare Escentuals can also be held accountable for leading the sustainable cosmetics revolution. All ingredients in Bare Escentuals products are natural and its foundation contains only 5 ingredients. The product is hypoallergenic and many women whose skin never allowed them to wear makeup have found salvation in Bare Escentuals non-irritating and redness-hiding products.
Blodgett graduated from the Fashion Institute of Technology in New York and worked at Neutrogena and Max Factor.
Leslie is a sort of Cinderella to the world of make-up. She went from being turned down for an Estee Lauder counter job to selling a reported $1 million worth of products in an hour on QVC. Women Tivo her QVC appearances, so that they can catch every minute of Leslie’s tips and chatter.
Bare Escentuals infomercials air all night without one celebrity endorsement, rather real women of all ages and all skin types relishing the product.
The product is simple to use with Blodgett’s easy-peasy instructions to just swirl, tap, and buff. The minerals easily soak into the skin, and users look like they aren’t wearing any makeup at all – yet boast a glowing, radiant, and flawless complexion. Even better, the foundation contains SPF 15, so your skin is protected everyday.
In the past few years, Blodgett has travelled to beauty stores and Bare Escentuals boutiques across the U.S. for her Bare Escentuals fan tours. Fans might be super eager to get up close and personal with Leslie, but she is just as excited to see them. Leslie travels across the country on her “Swirl, Tap, Bus” with her team of makeup artists and enters events to the tune of Fergie’s “Glamourous.”
But don’t label Leslie as a diva yet. ELLE Magazine said of Leslie, “For every little detail her fans want to know about her, she’s even more curious about them.” Leslie is genuinely friendly and an earnest listener. She speaks to each and every fan at the events and many new Bare Escentuals products come from fan’s ideas.
The product line ranges from foundations and blushes to glimmers and eyeshadows to liners and mascaras to lipsticks and glosses. Bare Escentuals also sells a skin care line of primers, moisturisers, night time skin treatments, lip plumpers, eye brighteners, and blemish treatments.
Their new Rare Minerals Blemish Therapy is literally flying off the shelves at Sephoras across the U.S. and the Cosmetic Executive Women awarded it the 2008 Beauty Insider’s choice award.
Bare Escentuals is not a budget beauty brand at £17.50 for the foundation, but don’t let the pricetag keep you away. This product lasts forever and the easily achieved results are like nothing you have tried before. And with names like Warmth for the line’s signature bronzer and blush collections called ‘Get Cheeky’, the line is never boring or uninspiring.
There is a revolution going on, and it isn’t Barack Obama’s political one– it’s a cosmetic revolution of mineral mayhem. So strut yourself down to Selfridges, who exclusively sells the product in London, and swirl, tap, and buff your way to what Leslie calls, “the skin you were born with.”