Lily Cole Ditched by Rimmel

BATD ON Mar 23, 2010 AT 2:04 pm

Lily Cole for Rimmel

We’ve already reported Rimmel’s new faces for their upcoming campaign, but what we didn’t know is that they couldn’t be resigning 21-year-old model, Lily Cole.

In a move that sees Rimmel trying to attract a more international audience, Lily Cole is left high and dry after the brand opts for stars such as Solange Knowles, Zooey Deschanel and Coco Rocha to face their campaign.

A source said: “Lily is unlikely to have her contract renewal. Rimmel want to appeal to US audiences and are planning to launch their new faces soon.”

Saying this however, the news may not cause such a upset to the Cambridge university student, as she’s already mentioned she wants to move away from modelling to focus on her acting career.

She said: “I’d like to act and not really model so much. I wouldn’t want to treat acting as a convenient thing to do now and again. I’ve been doing modelling for years and I feel like I’ve taken out of it what I need to and I’m ready for new things.”

Click here to see the new faces of Rimmel…

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