The Body Shop, last night announced their very first global brand ambassador as model and actress Lily Cole.The flame-haired beauty will be fronting The Body Shop’s new campaign and store concept – Beauty With Heart, which is set to push the boundaries of beauty and promote the idea that beauty is more than skin deep.
Executive chairman of the Body Shop, Sophie Gasperment, says,
‘We know that our brand delivers more than beauty; our products truly contain heart as well. Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.’
Of her appointment with the brand, Cole says,
‘I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop are such an aspirational business, and an aspirational model to other businesses. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.’
Keep an eye out for Beauty with Heart as it launches UK on May 3.