L’Oreal Hearts Cheryl

BATD ON Aug 27, 2009 AT 9:51 am

Cheryl Cole

Cheryl Cole

Penelope Cruz, Eva Longoria and now Cheryl, yes our very own Mrs Cole has made the L’Oreal cut and is their new spokesperson. Announced today, Cheryl’s first campaign will be for Elvive Full Restore 5, a hair care range designed to address all 5 concerns with 1 solution, hair that feels stronger and soft to touch, looks fuller and revitalized with a healthy-looking shine. We must admit we do lust after Cheryl’s long lustrous (perhaps not entirely natural) locks.

Unsurprisingly Cheryl is pretty thrilled with her new role and said: “I am so excited to be working with L’Oréal Paris, their expertise and understanding of women’s beauty needs is unique. It’s an honour to join the list of glamorous and successful spokespeople associated with the brand.  I have always loved the brand and have always wanted to say the iconic phrase ‘because you’re worth it’ so to be given that opportunity is absolutely amazing. Every woman has the right to feel beautiful and L’Oréal Paris makes that aspiration achievable”

 Elvive Full Restore 5 will be out in September, congrats Cheryl.

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