BATD ON Apr 04, 2014 AT 3:59 pm

by Annie Vischer.

Lupita Nyong'o.

Lupita Nyong’o.

Lupito Nyong’o wowed the cinema viewing world with her powerful performance in 12 Years A Slave this year, and now she’s taking on an altogether different sort of role as the new face of Lancôme.

Lancôme seem to have a penchant for Academy Awards winners, with the likes of Kate Winslet, Penelope Cruz and Julia Roberts already amongst their beauty team. With her talent already made golden with an Oscar, Lupita bridges the gap betweel Lancôme’s already established actress cohort and their younger faces, such as Lily Collins.

Of her new venture with Lancôme Lupita says ‘I am particularly proud to represent [Lancôme's] unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself’.

Watch a video of Lupita and Lancôme’s announcement below.

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