Mimi talks to Lena Korres

BATD ON Apr 19, 2009 AT 4:53 pm

Lena KorresLena Korres is one remarkable woman. After completing a degree in Chemical Engineering and a post-graduate diploma she became the first employee of natural Greek brand Korres. Since then her career in the company has skyrocketed. Not only is she responsible for New Product Development and International Marketing (ultimately helping to guide the brand to bigger and better things) she is also the female spokesperson for the company next to her husband George, the founder and MD. Where she found time to have 2 children is anyone’s guess! 

Background/academic – how did you get into the beauty business?
Through pharmacy.  Having completed my studies in chemical engineering, I moved on to work at the Korres homeopathic pharmacy in Athens where, further to our customers’ demand, we used our knowledge of natural ingredients, homeopathic remedies and herbal preparations to create our first skincare products.

You have been involved in the Korres brand from the start – what drew you to the company?
George’s early vision.  While still a student, he started mixing natural pharmacy ingredients to create herbal preparations, natural remedies and eventually cosmetic products. There was a passion for natural ingredients and a small but inspired team of people working in the Korres pharmacy that drew me instantly.

Click here to read this interview in full at The Beauty Bit

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